The Mews – March 2023
Suite Rate Increases
We have been thinking about suite rate increases again as the cost of living continues to rise.
With the Pandemic now firmly behind us we feel we have a clearer understanding of what our suite rates should be by monitoring demand and listening to customer feedback through the global availability line.
We have made some changes to our tariff page making our pricing more straightforward and explaining the benefits of all inclusive. The website also now shows our “from” suite rates. This allows those of you who are willing to go the extra mile and offer the all inclusive level of care the option to quote the all inclusive suite rate exclusively particularly over peak holiday periods or if it’s your only / last suite available.
Our gut feeling is that the 2 guests @ £37 per day suite rate for our everyday package and the £47 all inclusive package daily rate is pitched about right for the rest of this year.
Based on previous feedback, we do feel the 1 guest rate should increase to £25 in a large suite and £30 in an extra large suite on our everyday package. We plan to implement this from June 1st so any confirmations you send out beyond this date can be at the new rate.
We propose to increase the 2 guest suite rate from January 1st 2024. We feel £40 per day in an extra large suite for two guests and £50 on our all inclusive package. 2 guests in a large suite would become £33 on our everyday package and £40 on our all inclusive package.
We do realise this increase may not be right for everyone. Personal choice and geography will affect your decision making so we have made this an opt-in opt out decision.
If you could email us in the next 10 days that would be fabulous with your thoughts and decision. If we don’t hear back from you we will assume you are happy with the price increase and will update your web pages to reflect this.
Canned Responses
Customer change of dates template
Query on new suite rates
Christmas All Inc
Hello xxx.
Lovely to hear from you and thank you so much for sending over your revised dates.
Because your revised dates are shorter / quite different to your original dates I am delighted to say that I can still offer a suite for ( cats name) but am a little more restricted on the dates. I can now offer to take care of ( cats names) on ( insert dates that suit your spreadsheet) .
Alternatively I would be more than happy to check our other locations to see if they can help.
Do let me know what might work.
With many purrs as always.
(Your name)
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Hello ( customer name)
Lovely to hear from you and ( cats name) With the recent rise in energy costs and consumables we have introduced a revised daily suite rate which allows us to be able to provide the same level of care and service our guests and their owners know and love without compromise.We do hope you understand and very much look forward to taking care of ( cats name)Soon.
Many purrs.
(Your name)
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Hello ( customer name)
Lovely to hear from you.
Our suite rates online are our “from” suite rates and due to the way our allocation works we don’t have an everyday suite rate available over this peak time, so sorry. We may have a suite available at one of our other lovely hotels, would you like us to check this for you?
With many purrs,
(Your name)
Reviews
Our lovely nerds have updated the live link to reviews on each individual hotel page of the website. These now show Google reviews as they are added by customers. We think this is a great reflection of the amazing care we all give and shows our immaculate hotels at Longcroft.
You will find yours at the bottom of your hotel page.
Merchandise
Super cute pink milk catnip toys
£1.25 each + VAT
Please let us know if you would like to order any.
All merchandise stock is up to date and can be viewed on the portal by clicking the link below or logging on to the portal and clicking on the MERCHANDISE tab.
It’s almost Easter!
Please share your fabulous, fun Eater photographs with us.
Thank you!
We apologise for the sporadic nature of the postcard maker over the last few weeks. It’s now fixed so happy postcard making!
Congratulations!
The lovely Lorna at Longcroft Bury St Edmunds for featuring on her local radio. Abi also chatted to BBC Three Counties Radio this week about kissing your pets!
Happy Birthday Longcroft Chelmsford. They are 5 today. Keep up the good work, you are amazing!
Thanks to all of you who continue to do a wonderful job taking such great care of your cats hotels and customers!
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To Do
Please confirm if you would like to opt-in or opt-out of the suite rate increase.
Send over your Easter pics so that we can in turn share them with our lovely social media followers.
Thank you and have a wonderful Easter.
